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We're really internet and we're here to stay. A website about things Will & Seb and various friends & guests think are interesting. Little-to-no specific focus, a bit odd, speling errors, and incredibly culturally relevant. Not the first nor the last. Why copy when you can steal?

The Internet Times

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Before the Stores Opened

Before the Stores Opened

The mall has been dying for a decade. Storefronts go dark, food courts thin out, fountains get drained and tiled over. What goes mostly unmentioned is that malls were doing two jobs the whole time, and only one of them was retail.

The other was walking.

In a lot of American towns, the enclosed mall was the only climate-controlled public space where you could walk a mile without crossing a road. Senior centers organized "mall walker" clubs that met at 7 a.m., before the stores opened — laps around the terrazzo, past the dark Auntie Anne's, past the dormant fountain. Knees got better. People learned each other's names. Heart attacks got caught early because someone noticed Ruth wasn't there on Tuesday.

This was not what the developers had in mind. The mall was sold as a temple of consumption. It became, by accident, a commons. A place to be a body in public, paid for by other people's purchases.

Now the leases collapse and the anchor stores leave. A distribution warehouse moves in, or a Target with its own entrance, and the long interior loop is broken into separate rooms with separate doors. The 7 a.m. group disperses. Some find a different mall that's still open. Most don't.

We talk about the mall as a failed retail experiment. We don't talk about what the failure took with it.

Winged Victory

Winged Victory

Phil Knight used to repeat a mantra: "The cowards never started and the weak died along the way. That leaves us, ladies and gentlemen. Us."

Michael. LeBron. Serena. Virgil. Leo.

While much spectacle has been made about the Pope wearing Nikes — and the Americanness of Chicago's highest son finding tradition in modernity — we must yet again thank the midwest for saving America's greatest export. MJ and Leo in Chicago. Virgil in Rockford, IL. LeBron in Akron, OH. Serena in Saginaw, MI. All masters of their craft, pushing Beaverton into a new era.

The swoosh might've been designed in Oregon, but the heartland gave it a soul. Turns out, when Phil Knight said "us" he was talking about Chicago.

Mechanical Ghosts

Mechanical Ghosts

A smartphone camera has no moving parts. It takes a photo silently. Yet, almost every phone plays a pre-recorded click-clack of a mechanical shutter when you press the button.

These are mechanical ghosts. They are sounds designed to comfort us, replacing physical feedback that no longer exists in a digital world. We deleted the mechanism, but we kept the noise.

It's similar to the artificial delay I wrote about recently. We don't just want a system to work; we want proof that it worked. We crave the auditory confirmation of a physical action, even when the action itself has been abstracted into software. We are deeply uneasy with silent systems.

Electric vehicles are another example. They run almost silently, which is arguably a massive improvement over combustion engines. But because pedestrians (and drivers) rely on engine noise for situational awareness, EVs are now legally required to emit artificial sounds at low speeds. We are synthesizing the past to make the future safer — or at least, more familiar.

It makes me wonder what other useless echoes of the past we'll drag with us as our technology evolves. Will our personal AI assistants always need to have synthesized voices and "type" to us, just so we feel like we're interacting with something recognizable?

We are terrified of the void. If our technology doesn't make a noise, we'll invent one for it.

The Wrong Side

The Wrong Side

I trust an object more after I have seen its back.

The front is where manners live. The polished face, the considered proportion, the little performance of inevitability. A chair from the front says sit here. A radio says listen. A painting says behold. The back says: I am plywood, staples, vents, screws, cable strain, dust, a sticker from a factory shift, two felt pads doing more work than anyone will notice.

That is not a debunking. I do not want objects exposed so I can stop believing in them. I want the opposite. The wrong side is where belief gets sturdier.

Museums understand this and still mostly refuse it. They hang the painting as if it arrived without stretcher bars, nails, labels, repairs, auction marks, fingerprints, bad decisions. But the back of a painting is not backstage trivia. It is part of the work's biography. It tells you the object survived being an object.

Good design has a secret ethics on the wrong side. Did someone care where the seam landed? Can the screw be reached? Is the ugliness honest, or merely hidden? The answer changes how the front feels.

I like things that can turn around without losing authority.